Alhena's experience in fashion retail. The jules brand

Jules SAS is a long-standing customer of Alhena. The 8,410 square meters of stores built up to the end of 2019 would be enough to demonstrate the duration of the link with the brand and its importance. But to qualify this part of the portfolio, there is also the consideration that they are essential showcases, stores in prestigious places of shopping, in very famous Italian and French locations. Of all these stores, 13 are under Jules brand, 11 under the Briceb rand, 3 under the Happychic brand, and the same number under the Bizzbee brand.

A store, a story. Jules in Cannes.

In the heart of Cannes, in the shopping street par excellence, Rue d’Antibes, just a stone’s throw from the Croisette and the Palais des Festivals, you’ll find created Jules’s shop windows created by Alhena. Simple teaching, white and essential shop window frames, Jules proposes a men’s fashion of significant effect, young and exuberant, in step with the times.

We have chosen to describe this store in case histories, because it represents Alhena as a general contractor in the retail market. It is also the building site that inaugurated Alhena’s presence in France and consolidated the relationship of trust with Jules, whose Italian stores Alhena had been building since 2008. It was the summer of 2011 when Jules acquired a historic building in Cannes consisting of 4 floors above ground and a basement.

The Customer’s need is to substantially modify the internal volumes, to adapt the premises to his idea of layout and create one of the leading “flagship stores” of the chain in the South of France.

As with the other previous yards in France, Jules had the intention to move independently, with its industrial structure. This time, however, the criticalities and problems identified by the technicians themselves put Alhena in the field, called to propose a specific and compatible solution in a short time. In just two months, at the end of October 2011, the first structural project was presented to Jules. In March 2012, Jules opened the Cannes store.