The retail world today faces the challenge of confronting online sales opportunities. The physical store comes out profoundly transformed. Why buy in real space instead of convenient virtual e-commerce windows? It is the quality of the shopping experience that gives new impetus to the traditional store, where values, narration, interaction, and sharing come into play. Retail design plays an essential role in creating points of sale that keep pace with the consumer habits of the digital age.
Each product sector also has specific characteristics and needs that depend on the nature of the products, the dynamics in the flow of goods, the purchasing habits of the target public. Other variables can intervene in the individual business environment, such as the sociometric profile of the target and its value system.