{"id":3053,"date":"2020-04-06T12:48:47","date_gmt":"2020-04-06T10:48:47","guid":{"rendered":"http:\/\/www.alhenaservice.com\/settore\/travel-retail\/"},"modified":"2020-06-26T12:38:42","modified_gmt":"2020-06-26T10:38:42","slug":"travel-amenagement","status":"publish","type":"settore","link":"https:\/\/www.alhenaservice.com\/fr\/secteur\/travel-amenagement\/","title":{"rendered":"Travel retail"},"content":{"rendered":"<p>Le travel retail repr\u00e9sente une forte opportunit\u00e9 de march\u00e9. Dans les espaces commerciaux <strong>des zones de transit de gares et d&rsquo;a\u00e9roports<\/strong>, le target est celui de touristes et d&rsquo;hommes d&rsquo;affaires. L&rsquo;achat, notamment pour les touristes, concerne des biens de luxe, des produits li\u00e9s au terroir, des cadeaux et des souvenirs. De m\u00eame, toute une autre section de produits concerne des biens de service \u00e0 utiliser justement pour le voyage. C&rsquo;est ainsi que pour cette typologie de clients, la marchandise est s\u00e9lectionn\u00e9e pour attirer les passants et favoriser un achat rapide.<\/p>\n<h2>Sp\u00e9cifications et exigences du travel retail<\/h2>\n<p>La caract\u00e9ristique principale du store travel est d&rsquo;exclure tout type de barri\u00e8re entre la marchandise et l&rsquo;acheteur qui transite le long des voies de passage des gares et des a\u00e9roports. La typologie de marchandise est distribu\u00e9e selon la modalit\u00e9 d&rsquo;achat, fonctionnelle ou d&rsquo;impulsion, de la client\u00e8le press\u00e9e qui caract\u00e9rise ces espaces commerciaux.<\/p>\n<p>Du point de vue de la r\u00e9alisation, <strong>les travaux dans ce type de magasin pr\u00e9sentent des criticit\u00e9s particuli\u00e8res<\/strong>. En effet, travailler dans un a\u00e9roport signifie \u0153uvrer \u00e0 l&rsquo;int\u00e9rieur de zones sensibles qui n\u00e9cessitent d&rsquo;avoir suivi des cours de formation sp\u00e9cifiques habilitant aux pass d&rsquo;acc\u00e8s n\u00e9cessaires. Les op\u00e9rations de logistique doivent \u00eatre organis\u00e9es dans le plein respect des r\u00e8glements internes des gares et des a\u00e9roports. Le choix du contractor d\u00e9pend ainsi \u00e9galement de ces exigences, que seules peuvent offrir des entreprises structur\u00e9es et expertes dans la r\u00e9alisation de magasins \u00e0 l&rsquo;int\u00e9rieur des gares et des a\u00e9roports.<\/p>\n","protected":false},"featured_media":3041,"template":"","class_list":["post-3053","settore","type-settore","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel Retail Design | Alhena Service<\/title>\n<meta name=\"description\" content=\"Gli spazi commerciali di aeroporti e stazioni funzionano con acquisti d&#039;impulso: Alhena Service realizza travel store per il target turistico e d&#039;affari.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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