Archivi Sectors - Alhena

Beauty stores

admin_gjgjj05p@ — Wed, 12 Feb 2020 16:17:07 +0000

Alhena designs and manufactures shops for the sale of beauty products, on which she has gained extensive experience. We work, for example, in Marionnaud stores in Italy and France and have worked for brands like Lush and D.M. Drogerie Markt.
The contemporary beautystore aims to fully involve the public through in-store experiences such as make-up and skincare consulting and social events related to online communication.

Beauty retail features

In the construction of a beauty store, the immediate identification of the brand is the primary concern, thanks to a careful study of the colors and design of the concept. The definition of the spaces inside the physical store takes into account the mixed nature of the services, as well as the sale: from the corner dedicated to assisted make-up to the free choice of products according to one’s taste. Whether the selection of merchandise is diversified or in the case of single-brand stores, the furnishings are designed to be easily identified and recognized in association with the brand itself.

L'articolo Beauty stores proviene da Alhena.

Home decor

admin_gjgjj05p@ — Wed, 12 Feb 2020 16:04:29 +0000

Alhena creates plans, systems, and furnishings for home decor shops according to the most contemporary concepts. Among Alhena’s customers, Maisons du Monde is the winning example of a strong footprint in the layout that makes the brand recognizable in every context.
A relationship of trust, the one between Alhena and Maisons du Monde, which has grown over the years thanks to the constant rigorous attention to the implementation aspects. Care of the merchandise display, the exaltation of the value characteristics of the brand, definition of the elements that allow identification with the target, ability to make the shopping experience enjoyable: these are the elements of a practical design project for furniture and home furnishing stores.

Design trends of home decor stores

The sales space is reduced by taking the furniture stores to smaller areas, exploiting omnichannel marketing to serve the customer also inside the store. Instead of spaces for significant furnishing elements, there are now consulting corners, equipped with the latest generation of technological systems at the service of operators and the end-user (or buyer).

L'articolo Home decor proviene da Alhena.

Travel retail

admin_gjgjj05p@ — Wed, 12 Feb 2020 15:57:46 +0000

Travel retail represents a strong market opportunity. In the commercial areas of airports and train stations, the target group is tourists and businessmen. For tourists, in particular, the purchase is aimed at luxury goods, products related to the territory, and so-called gifts, while a whole other section is about service goods, which are useful for the journey itself. Precisely because of the type of customer, the products are selected to attract passersby and facilitate a quick purchase.

Travel retail requirements

The main feature of the travel store is that it must exclude any barrier between the goods and the buyer in transit along the passageways that branch off inside airports and stations. The kind of merchandise is distributed according to the purchase method, functional or impulse, of the hasty user that characterizes these commercial spaces.

From a construction point of view, the travel retail yards present particular critical points. At the airport, we operate in sensitive areas for which it is necessary to have carried out precise training courses that enable the appropriate passes. Logistics operations must be organized in full compliance with internal regulations at airports and stations. The choice of the contractor, therefore, also depends on these requirements, which are only possible in companies that are structured and experienced in the construction of points of sale within airports and stations.

L'articolo Travel retail proviene da Alhena.

Fashion retail

admin_gjgjj05p@ — Wed, 12 Feb 2020 15:44:25 +0000

Alhena is specialized in the construction of stores of major international clothing brands. We have designed and built dozens of fashion stores, including the brands Bizzbee, Brice, Comptoir des Cotonniers, Jacadi, Jules, Mariella Burani, Okaidi, Pimkie, Un Jour Ailleurs.
The design of a clothing store aims to make the most of both the garments and the brand that produces them. Behind a brand, there is a whole world of style and values to bring out. Fundamental then is the concept of the space and the perfect coherence with which its in-store communication takes shape. Alhena’s know-how allows the full interpretation of the layout established by the customer.
On a functional level, even in the fashion retail sector, digital disruption has emerged. More and more frequent are technologically advanced settings of the store where there are tools for mixing practical information and real experience.

Retail trends in fashion

Today, the design of the physical store for fashion provides a minimalist solutionin terms of environments. Visible materials and systems enhance the value of the merchandise elements, sometimes displayed in small numbers and purely illustrative. The use of focus elements, created by special installations (thanks to the development of lighting and electronics technologies), aimed at capturing the distracted gaze of the passerby, is a trend.

L'articolo Fashion retail proviene da Alhena.

Food retail

admin_gjgjj05p@ — Wed, 12 Feb 2020 15:36:23 +0000

Alhena designs and manufactures food stores, both grocery stores and clubs such as restaurants, bars, cafes.

The retail food in the food stores has precise points of reference in the design that concern the succession of goods in the customer’s path, the presence of specific spaces for storage and storage, the way the products are received. Meal and beverage retailing, such as restaurants and bars, focuses on creating a functional yet highly empathic environment that reflects the style of the target audience.

Trend in food retail design

The design of stores for the sale of food changes quickly according to the trends in the sector, which today is based on a sober urban-chic style that winks at natural elements and reuse.

Great attention is paid to the definition of the accessory spaces, to the kitchen systems, and compliance with the regulations in force for food processing premises, to the rules on the safety of workers, and the accessibility of the spaces by all users.

L'articolo Food retail proviene da Alhena.

Hotellerie

admin_gjgjj05p@ — Wed, 12 Feb 2020 15:27:11 +0000

We design with the turnkey formula all the spaces of the accommodation facilities, from the common ones to the rooms, according to the most rigorous standards of comfort, safety, and functionality. Hotels today qualify for the completeness and quality of the services offered, as well as for a precise identity of style that must reflect the tastes and customs of the target clientele. To the project, contribute rational spaces, technologically refined systems for wellness and energy-saving, aesthetically relevant furniture, and decorative elements.

Design the spaces of a hotel

The reception spaces that are defined with greater rigor are those perceived by the traveler as fundamental: the room with all the necessary facilities and environmental comfort, standard places such as breakfast lounge, andspaces for physical well-being such as spa and fitness center that positively affect the choice of the user and are therefore a factor of competitiveness for the structure.

L'articolo Hotellerie proviene da Alhena.

Sporting goods

admin_gjgjj05p@ — Wed, 12 Feb 2020 15:20:52 +0000

Sports exercise is an increasingly important part of everyone’s life. Attention to physical well-being and health leads many categories of people of all ages to regularly practice physical activity at a level that is not only amateurish. This is how sporting goods storesof a different nature were born: from the hyper-specialized store in professional sports products to the large sports goods store for every discipline.

Multifunctional spaces for the sports shop

The physical space dedicated to all the necessary sports equipment is expanding because the choice of instruments is increasingly diversified and needs to be exposed to a correct preliminary assessment of the purchase. In addition to the display shelves, there are also information elements to guide the customer. Likewise, space may be required for consultation and testing of equipment.

L'articolo Sporting goods proviene da Alhena.